VIMN AFRICA IN PARTNERSHIP WITH MULTICHOICE EXPANDS MTV BASE REACH TO DStv ACCESS VIEWERS, LAUNCHES MTV MUSIC 24
BET, COMEDY CENTRAL, NICKELODEON, MTV AND
MTV BASE NOW AVAILABLE IN HD
Johannesburg, 26 February 2019: Viacom International Media Networks Africa (VIMN Africa), with its major distribution partner, MultiChoice, is taking its flagship local youth culture channel to a broader South African audience by launching MTV base on DStv Access. MTV Base brings subscribers the best of locally produced content from the 5th March this year. The Youth and Music entertainment channel airs home grown shows like Gqom Nation with Busisiwa and Ntando Duma, edutainment series MTV Shuga starring Thuso Mbedu and Mohale Motaung along with popular Newsish featuring local VJ talent from Tshego Koke, Farieda Metsileng to recent competition winner Ntandose Mosibi.
At the same time, VIMN Africa will expand its international entertainment offering to the continent with the introduction of MTV Music 24 on the DStv platform in addition to the MTV Africa and MTV Base channels. This new content offering for DStv viewers will air as a simulcast (SD) linear TV service with music videos 24/7/365. MTV Music 24 will feature the latest music videos from all genres, including pop, dance, rock and urban, featuring firm favorites and future hits. It replaces VH1 on the platform from 5th March.
VIMN Africa EVP and MD, Alex Okosi said, “As we celebrate the 14th year of establishing VIMN’s local presence on the continent, we continue to value our strong partnership with MultiChoice to deliver great entertainment experiences to subscribers across Africa. The expansion of MTV Base’s reach to DStv Access, the arrival of MTV Music 24 and the upgrade of some of our channels to HD are part of our commitment to provide dynamic channels that speak to diverse audiences.”
The move to HD forms an important part of VIMN Africa’s distribution strategy with MultiChoice with the network launching 4 channels across Southern Africa (SADC): BET, Comedy Central, MTV and MTV Base to high definition next month. Nickelodeon will be available in HD in South Africa at the same time.
By simulcasting (SD/HD) these popular household content brands, MultiChoice ensures that DStv’s offerings are at the forefront of broadcast and content innovation across the continent.
MultiChoice Executive Head: Content Strategy, Aletta Alberts added, “DStv is always thrilled with the innovative customer solutions that comes out of the Viacom stable. We are inspired by their focus on producing local content and putting local talent in the limelight through well-established international brands. Our DStv Access customers will thoroughly enjoy the programming on MTV Base, which really speaks to this audience and the addition of MTV Music 24 is a current and relevant evolution that will delight viewers.”
- VH1 on DStv channel 323, transitions off air on 4th March 2019 at 23:59 CAT.
- MTV Music 24 launches on DStv Premium and DStv Compact Plus on DStv channel 323 from 00:00 CAT on 5th March 2019.
- On the 5th March 2019 the following channels will also be available in SADC in HD viewing:
- MTV base on DStv Premium, Compact Plus, Compact, Family and DStv Access, (DStv channel 322)
- MTV (DStv channel 130)
- Comedy Central (DStv Channel 122)
- BET Africa (DStv Channel 129)
- Nickelodeon (DStv Channel 305) will be available in HD, in South Africa only from 5th March 2019.