2020-11-06

ViacomCBS Networks Africa scoops record 29 awards at PromaxBDA Africa Awards 2020

Congratulations Wessel Pretorius! Your VCNA family celebrates your PromaxBDA 2020 runner up recognition



Johannesburg, 6 November 2020: ViacomCBS Networks Africa scooped a record 29 awards at this year’s prestigious PromaxBDA Africa 2020 Awards. Promax is the global association for the entertainment marketing industry, representing thousands of contributors who create, market, and distribute content in media. The annual awards programme is recognised as one of the most prestigious in the world.

The media network scooped an impressive 5 gold accolades, 15 silver, and 9 bronze awards. Following a momentous year in 2019, which saw the ViacomCBS Networks Africa's channel brands collectively receive 24 awards, this year the network confidently went into the PromaxBDA Africa 2020 Awards with an aim to add to their already impressive year on year accolades tally.

Dillon Khan, Vice President of VCNI Studios, Creative Services and Comedy Central at ViacomCBS Networks Africa(VCNA) said, "We are incredibly proud of the prestigious recognition we have received at this year's awards across our channel brands during an unprecedented year. At VCNA, we strive to produce content that is innovative, thought-provoking, bold, and entertaining. This can only be achieved with the support of our committed employees and amazing partners, talent, and clients who inspire us to bring powerful campaigns and initiatives to life. These awards are in honour of and a testament to our incredible team."

The 29 awards this year represents wide representation across channel brands from BET Africa, Comedy Central, and MTV Base. Gold winners ranged from Best Public Service Announcement Community Spot for ViacomCBS Women's Day, a thought-provoking approach that turned the head on GBV with its Gender Based Violations messaging. Also taking Gold was Love in the Time of Corona created for the innovative virtual Africa Day Benefit Concert format during COVID-19. The food relief initiative in partnership with YouTube, Idris Elba, UNICEF, and recent Nobel Peace Prize winner, The World Food Programme.

Silver winners included the best original logo for BET Africa's first locally produced original daily drama ISONO alongside Comedy Central's Deep Fake (The Movies) and Novemballs as well as accolades for MTV Base’s Queens Of Base and Breakfast Bangers. Also clinching a silver award for Best Use of Celebrity/Social is the continuing campaign, Stop The Violence, geared towards raising awareness and positive change about GBV, Xenophobia, and most recently in support of the protests in support of #ENDSARS in Nigeria.

The industry winners were announced at a virtual ceremony which took place on Thursday, 5 November 2020.

The winning ViacomCBS Networks Africa campaigns from the PromaxBDA Africa awards are:

Rocket Award

ViacomCBS Networks Africa is especially proud of Wessel Pretorius who was recognized as a runner up for the Rocket Award for his work during his internship in the VCNA Creative Services On-Air Department.
  • Wessel Pretorius - Runner Up


  • GOLD
    • Love in the Time of Corona - MTV Base - Africa Day Benefit Concert
    • Best Public Service Announcement Community Spot - ViacomCBS - Women's Day
    • Something For Nothing - ViacomCBS Christmas Tap Promo
    • Best Editing - MTV Base - Top 10 Bangers
    • Best Promo Using Only Program Footage - BET Sunday Movies (Behind Her Smile)


    SILVER
    • Best Movie Promo - Comedy Central - Deep Fake (The Movies)
    • Best Integrated Campaign For A Programme/Channel/ Platform - Comedy Central - Novemballs
    • Something For Nothing - MTV Base - Breakfast Bangers
    • Best Design Without Footage - Comedy Central - The Nerdening (Young Sheldon)
    • Best CGI - MTV Base - Ident Wall
    • Best Visual FX Composting - MTV Base - Ident Wall
    • Best Branding Design - MTV Base - Africa Day Benefit Concert
    • Best Original Logo - BET Africa - ISONO
    • Best Sound Design - ViacomCBS - Christmas Tap Promo
    • Best Design In Promotion - MTV Base - Spanking New
    • Best Copy Writing - BET Africa - Friday Action Movies
    • Best Editing - MTV Base - Queens of Base
    • Best Promo - Never Seen - Porno Toy Story
    • Best Use of Celebrity/Social - ViacomCBS - Stop the Violence
    • Best Integrated Marketing Campaign - Comedy Central - Novemballs


    BRONZE
    • Best Humour in Promo - BET Africa - Black Tax
    • Mama Africa - ViacomCBS - Women's Day
    • Best Design No Footage - BET Africa - ISONO
    • Best Themed Campaign - Comedy Central - Novemballs
    • Best Promo Never Seen - BET Africa - ISONO Bible
    • Social Media Campaign - Amavengers
    • Best Integrated - MTV Base - Africa Day Benefit Concert
    • Best Outdoor/Print- Comedy Central - Novemballs
    • Best Promo Team – ViacomCBS Networks Africa - Creative Services


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