Discovery stands for inclusion and against injustice. We Stand Together. And globally, Discovery has an important role to play. We have a voice and we have influence. As Dr. Martin Luther King famously said, “All labor that uplifts humanity has dignity and importance.” I believe we are doing important work here, and in our most humble moments, Discovery can uplift the dignity and understanding of all peoples, all cultures, and all creatures that inhabit our glorious Planet Earth.
It is one of our core values: always do the right thing. Now more so than ever. We have always stood for equal treatment, inclusion and mutual respect, and I want to be crystal clear today: Discovery also stands resolutely against any discrimination, violence or social injustice targeting any person. The racism that led to the death of George Floyd is anathema to everything we stand for as an organization.
As one part of the solution, we can do what we do best. We can use our portfolio of channels, respected talent and powerful reach to tell critical stories and elevate the discussion. Discovery is at our very best when bringing the world a little closer together. We do this with humility and empathy in every way we can.
Going Where The Eyes Are: Invest In Audience-led Advertising
Lockdown means more time at home and increased screen time – revealing viewing trends that brands can learn from to engage more meaningfully with their audiences.
“…as our audiences turn to their televisions to seek comfort, solutions and inspiration, as well as ways to fill the time they spend at home, the country’s best-known and loved brands have a unique opportunity to position themselves as a trusted friend and connect with their audiences in an authentic, engaged and relevant way.”
Discovery Audience Share Growth
During this unprecedented period, viewers have flocked to our channels for our real-life content, from food and home, to restoration and adventure. Discovery grew its audience share in SA with +42 % in May, and certain channels have also seen strong growth. In response to the continuing civil unrest in America following the tragic murder of George Floyd, OWN: Oprah Winfrey Network aired a special which simulcast on Discovery Channel, TLC and Real Time.
The average amount of TV content viewed went from nearly 6 hours in March to over 7 hours in April – particularly centered around daytime viewing, which increased by 75%, a sustained spike never seen before by the industry.
Multiple channels enjoyed particularly strong growth in share of audience; notably TLC grew by 41%, Food Network 24%, ID 17%, Discovery Family 11%, and Real Time by 10%.
Oprah Winfrey Presents: Where Do We Go From Here?
In response to the continuing civil unrest in America following the tragic murder of George Floyd, OWN: Oprah Winfrey Network aired a two-night special Oprah Winfrey Presents: Where Do We Go From Here?. The show rolled out in more than 200 countries and territories globally.
The in-depth conversations offer insight and tangible plans to answer the questions “What matters now?” “What matters next?” and “Where do we go from here?” Featured guests include politician Stacey Abrams, journalist Charles M. Blow; Atlanta Mayor Keisha Lance Bottoms; Academy award-nominated filmmaker Ava DuVernay and award-winning actor David Oyelowo.
HGTV Top Performing Episodes and Series in May
May’s top performing show episodes all came from the very popular My Lottery Dream Home, peaking at a massive 106k viewers, the average for the top 20 episodes is 76,7k viewers.
The daytime 12:00-17:00 slot is the most popular, averaging 40k viewers – pushed by popular content such as My Lottery Dream Home and Buying and Selling with the Property Brothers.
As a series, Going for Sold averaged the most viewers this month, with 17 min and 32 secs being the average time spent watching.
But the series with the most traction is Thursday’s Buying and Selling with the Property Brothers – 30min is the average time viewed.
HGTV celebrates the spirit of home and encourages audiences to view and do; with stories, characters and home transformations that empower fans to design and renovate the homes and gardens they love.
Space Launch: America Returns To Space
Following the ground-breaking launch of the first commercial rocket into space on Saturday the 30th of May, Discovery aired the Space Launch: America Returns To Space in South Africa.
This innovative special showed the collaborative project between NASA and the Space X team and combines live footage from the Kennedy Space centre with in-depth interviews with esteemed experts.
Bridal Month on TLC
From dream dresses to family dramas, June celebrates all things bridal.
Say Yes To The Dress steps into New York’s ultimate bridal salon as the fabulous Randy Fenoli and the team at Kleinfeld Bridal in Manhattan offer expert sartorial guidance for blushing brides-to-be. Across the pond, Say Yes To The Dress UK follows royal wedding dress designer, David Emanuel work his fashionista magic at the Confetti & Lace bridal store in Essex, England, as he and the consultants help brides find their dream gowns. And, Curvy Brides Boutique joins best friends Jo Cooke and Alison Law at Curves & Couture Bridal Boutique, deep in the heart of Essex. They are transforming wedding dress shopping for big brides-to-be, making the difficult task of finding a bridal gown a positive and stress-free experience.
World Oceans Day
On the 8th of June Discovery celebrated World Oceans Day, a day where people around the world honor and celebrate our ocean which connects us all. The annual event is designed to remind everyone of the major role the oceans play on everyday life, as well as highlight the impact that humans have on the ocean.
In line with the annual event Discovery Channel reminded people of the exquisite beauty and tremendous creatures who live below the surface with an underwater-themed programming line-up, reminding people of the importance of doing their part to protect this delicate ecosystem.