MTV SHUGA: DOWN SOUTH SERIES WINS BIG AT 2020 SAFTAS
VIACOMCBS NETWORKS & MTV STAYING ALIVE FOUNDATION CELEBRATES SAFTA WIN FOR YOUTH SERIES MTV SHUGA DOWN SOUTH
Johannesburg; 30 April, ViacomCBS Networks Africa bagged the coveted Golden Horn at the 14th Annual South African Film and Television Awards (SAFTAS) which were hosted on social media for the first time on Wednesday the 29th April. The network’s popular MTV Base & MTV Staying Alive’s youth drama series MTV Shuga “Down South Season 2” took home an award for Best Youth Programme which was a collaboration with the MTV Staying Alive Foundation and Quizzical Pictures.
The critically acclaimed second season of MTV Shuga “Down South” is an edutainment drama which tackled a wide range of subjects while educating the youth on HIV/Aids, teenage pregnancy, contraceptives, gender-based violence, mental health, and toxic masculinity.
Georgia Arnold, Executive Director for the MTV Staying Alive Foundation and Executive Producer on MTV Shuga said “MTV Staying Alive Foundation is absolutely thrilled that “MTV Shuga: Down South” has been recognised as the Best Youth Programme in South Africa. While the science behind MTV Shuga is to create positive behaviour changes among young people. We also know that our first priority is to entertain: having young people watch and enjoy our show means that they will continue to watch, listen and understand the health messages that we seed within the drama.”
Over the years, MTV Shuga has not shied away from tackling hard hitting issues which have been driven through the partnership with the MTV Staying Alive Foundation. MTV Staying Alive Foundation inspires youth to take charge of their health by providing tools, resources and access to health information through the programmes and institutions they collaborate with.
Monde Twala, Senior Vice President and General Manager for ViacomCBS Networks Africa Youth, Music & Entertainment Channels and board member for the MTV Staying Alive Foundation says that we are proud to receive such an esteemed accolade. “We are honoured to receive this award which showcases ViacomCBS Networks Africa’s & MTV Base’s commitment to tackling social issues impacting the youth through programming that fosters a change in behaviour. This is a commitment we are continuing to prioritise together with the MTV Staying Alive Foundation especially in the challenging and uncertain times recently brought on by COVID-19 through the recently launched MTV Shuga Alone Together digital series which further educates youth across the continent on how to keep safe as we navigate this new normal.”
The MTV Staying Alive Foundation, in partnership with the United Nations’ Every Woman Every Child Partnership and Unitaid: supporting innovation for global health, Viacom CBS Africa, and MTV International recently announced a 60-part digital mini-series, MTV Shuga Alone Together to raise awareness in the global fight to flatten the COVID-19 curve. Produced remotely, the self-shot series, written and directed by acclaimed writer, Tunde Aladese, is available for streaming every weeknight on MTVShuga You Tube Channel at 21:00 CAT.
MTV Shuga Alone Together will educate viewers across the world about how practicing hygienic habits, social distancing and self-isolation are critical to fighting the spread of the coronavirus. From tackling COVID-19 myths and stifling the spread of fake news, to keeping a close eye on mental health while staying home, the pan-African production, shot entirely by the actors during lockdown, will be a window into the real-life effects of the pandemic.
To continue the conversation about MTV Shuga: please go to www.MTVShuga.com, like MTV Shuga on www.facebook.com/MTVShuga, or follow MTV Shuga: Down South on Twitter or Instagram @MTVShuga using the hashtag #MTVShugaDS & #MTVShugaAloneTogether.