We’ve all heard the terms Gen Z, Millennials, Gen X and Baby Boomers. But what do you really know about these groups?

A lot of what we think we know is based on opinions, assumptions or stereotypes, instead of real data. Viacom has studied these demographics – and we’re here to share some of our insights.

Never Stop Knowing: Generations Cheat Sheet

Never Stop Knowing: Generations

Little Big Kids