DISCOVERY INC DONATES STEM-BASED INFOTAINMENT TO COMMUNITY TV STATIONS
Taking science, technology, engineering and math learning beyond the classroom
South Africa, Johannesburg – With most of the school-going population not attending school, as South Africans rally to flatten the COVID-19 curve, the need for edutech including television, radio and online learning tools, has never been greater. To take learning beyond the classroom, an sustain students’ curiosity, Discovery Inc has donated 23 hours of Discovery STEM (Science, Technology, Engineering & Maths) content to Soweto and 1KZN community TV stations – reaching a potential combined 3 million accumulative viewers a month.
As the number one global content provider of factual entertainment, Discovery hopes to take learning beyond the classroom and into the real world, helping to build the next generation of solution seekers with the highest quality STEM content that informs, inspires and entertains.
The initiative with Soweto TV and 1KZN stems from Discovery’s partnership with ViacomCBS, who represent its respective advertising sales offerings.
“We are delighted that we could do our bit for these communities by providing science-based content aimed at keeping South African learners informed and entertained, whilst staying home and staying safe during this time,” said Clare O’Neil, Commercial Director, Discovery Inc.
“Soweto TV is delighted that Discovery has made science and technology content available to our viewers. At this difficult time of COVID-19 our students and adult audiences will benefit from world class STEM content. Soweto TV and its audience express their gratitude and we look forward to airing the content,” said Thabo Molefe, Acting CEO at Soweto TV.
The programmes that these audiences can expect to see are ‘How They Do It’ – a show that offers viewers a glimpse of the type of technology that goes into producing consumer goods like a tube of toothpaste, car tyres or even tea bags. And ‘How It’s Made’ explores how everyday objects or products we seldom stop to think about are made. In each episode, viewers will learn how common items such as dental crowns, rock climbing gear, pipes, luxury sports cars, traditional bookbinding and flight simulators are manufactured in high-tech factories, or processing plants around the world.
“As the only Zulu community television channel in South Africa, 1KZN TV feels a huge responsibility to its viewers and especially the young people watching our channel,” said Edwin Mncwango, 1KZN Station Manager. “The Discovery content will inform and entertain and is a very welcome addition to our youth content offering.”
“We look forward to strengthening our relationship with more community channels in South Africa, as they provide a vital service to their respective communities, as well as other partners, to package STEM content for various edutech applications to teach valuable problem-solving skills and how to apply solutions to important real-world challenges, and complement the curriculum,” concluded O’Neil.
The two community channels will broadcast this free content across their platforms from Monday to Friday over the next few weeks.