30th April 2020
Episode 2: ViacomCBS Insights Lab – Path to Purchase: The Power Of Moms
Take a look at the rational and emotional drivers behind purchasing decisions among families and how brands can best leverage these insights when targeting moms, especially in the TV space. Download the study today.
22nd April 2020
Episode 1: Youth Decoded
Our first-ever global & local consumer study that unpacks everything you need to know about the Gen Z generation. Find out what it’s like growing up in today’s world as a young buck, the role that technology has, how the young ins calculate risk and how brands like yourself can authentically connect with them.