Partnerships and on-air sponsorships

We take a 360-degree approach when it comes to partnering with brands. These partnerships are fundamental to creating meaningful and immersive experiences, not only for the ViacomCBS Networks Africa audiences, but also for our advertising partners.

We’ve worked alongside the likes of Wimpy, Maltina, Showmax, Strongbow and Toys ‘R us to forge partnerships that offer value beyond just airtime. These partnerships are all about creating client-centred strategies that allow for long-term growth through relevant brand events, delivering partners’ messaging into the homes and hearts of our mutual target audiences.

ViacomCBS Networks Africa also offers on-air sponsorships in the form of opening and closing billboards, as well as product placement within our editorial content. Depending on your needs, this could mean passive proximity to a particular branded product or having our local talent working it into the on-air content through active storyline integration on a relevant brand.

Contact our Brand Partnerships team instantly using the form below: